Brands flock to MBS to access Russian market
27 September, 2012
Global spirits groups and aspiring brands were present at the second annual Moscow Bar Show (MBS) this week to capitalize on Russian bartenders and distributors’ growing interest in international spirits.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
